001: What is Branding?

You created your brand to be experienced. It’s what builds customer loyalty and satisfaction.

But sometimes, entrepreneurs make a mistake by focusing on building awareness and visual identity of the their product or service without focusing on the experience of the customer from start to finish.

What is the definition of ‘branding’?

To give you an idea of what it is,

Branding is the perception or feeling of a customer has on your company 

It’s the mental picture they have in their mind of you. They usually have:

  1. The look of what it should look like.
  2. How it should feel.
  3. What the voice is.
  4. What the tone is.

It’s important to understand how customers should feel, how you should sound, how you should look before diving into creating.

This will then begin to create a connection or bridge between your company and customer before diving into any content creating or visuals even.

Don’t Stop Here

More To Explore

Design #002: LinkedIn

DESIGN PROMPT LinkedIn decided to build a marketplace for freelancers.
Design a flow for hiring a professional. DURATION
65 min BRIEF INTRODUCTION
From personal experience, having been on the platform

Read More »

User Experience is All Around Us

User Experience is all around us; not only in the internet.  Breaking down user experience, it is for the users to grasp a holistic experience from beginning to end. Think

Read More »