RPLDESIGNS: HOW DO I TARGET MY AUDIENCE?

LESSONS FELT THROUGH LETTERING.

RPLDesigns is an bold hand-lettering service dedicated to design lettering pieces for aspiring and open-minded customers. They are an a mission to inspire positivity and empower people to live their wildest dreams. During our initial meeting, Renata McElvany, the founder of RPL Designs, asked “How do I target my audience” as it concerned her.
OUR GOAL FOR THE SESSION WAS DEFINE A TARGET AUDIENCE AND TO POSITION RPLDESIGNS.
Scope of Work:

Brand Strategy
Content Marketing Strategy

CLient:
Renata McElvany, Founder of RPLDesigns
Credit:

Jennifer Lau, Brand Strategist
Jonathan Lau, Project Manager

IDEATION THROUGH COLLABORATIVE THINKING.

Questions were being asked left and right when going through our two-day session. Brand strategist, Jennifer Lau, led the session by prioritizing what was asked then was broken into sections to answer Renata’s questions accordingly.

Challenges

HELP UNDERSTAND WHO
TO TARGET.
CREATE ALIGNMENT WITH CONTENT AND RPLDESIGNS’ SERVICES. ​
DEFINE MESSAGING FOR CUSTOMERS TO UNDERSTAND.

TARGETING THE
RIGHT AUDIENCE.

Defining RPLDesign’s aspiring target audience was the stem of where the brand was headed for marketing to come. Since they already established themselves as being a positive empowering hand-lettering service, we crafted several profiles for them that reflected who they get to target. Each of the profiles had similar attributes.

REDEFINING THE ATTRIBUTES.

With the lettering pieces RPLDesigns was producing, the attributes defined set the look, feel, voice, and tone of the overall brand. We revisited her mission and vision statements multiple times so we would all be on the same page.

THE JOURNEY OF INSPIRING ONE PERSON AT A TIME CONTINUES.

We believe strongly in Renata’s vision by connecting people through her mission and lettering pieces through positivity. People gets to love themselves more and create a ripple effect to go and inspire and empower even more people. Her lettering pieces can be found on her Instagram account.

Working with No Boundaries Design LLC was an excellent experience. I had never worked with a brand strategist and honestly, I wasn’t sure of what to expect. I was pleasantly surprised to learn I made the right choice by working with Jen and her team because they are extremely professional and guided me from beginning to end. I loved the clean process, clear expectations and the ability to ask questions whenever I had doubt. I’m definitely satisfied with the experience and the straightforward approach at No Boundaries Design LLC. I will most definitely be back and continue to do business with this great team. If you’re on the fence definitely speak to Jen and don’t be afraid to ask questions, you will be happy you did.

— Renata McElvany