EZWOOT: HOW DO WE BRING AWARENESS TO OUR INFLUENCERS?

Sharing a moment with our Tribe

For six weeks, we partnered up with Roy Fang, CEO of ezWOOT, as their Digital Brand Design Consultancy. ezWOOT is a photo-hashtag engaging platform company based in Los Angeles, California.

The responsibilities of this project was to identify who they are as a company, who their audience is (look & feel, tone & voice), and give a brand positioning statement to help define a set of visuals for ezWOOT.

OUR GOAL FOR THE SESSION WAS DEFINE A TARGET AUDIENCE AND TO POSITION EZWOOT TO WHERE THE CUSTOMERS WERE.
Scope of Work:

Brand Strategy
Web Design

CLient:

Roy Fang, CEO of ezWOOT

Challenges

Crafting a brand positioning statement that aligns with the company: ezWOOT
Creating message for ezWOOT to help them identify themselves clearly to their audience.
Building awareness to delight their customers.

DISTILLING THOUGHTS INTO A FRAMEWORK.

Coming in to the strategy session, Roy had a lot of ideas that needed to be translated into words. Through this session, we helped him uncover some items that weren’t explored in his brand before.

SEEING A PATTERN.

During customer profile exercise, we noticed that Roy started to repeat the keywords like engage, easy to use, motivated. Clearly, we had to consider those words that were being said and begin to weave them into the user scenarios and also designing the site.

Challenges

Having gone through a week of discovery with Roy, we had a clearer picture on approaching the customer journey and visuals for this website for a creative influencer like Betty.

From the session, we were able to create an information architecture and wireframe a user path that would guide influencers to the end goal of the site.