EZWOOT: HOW DO WE BRING AWARENESS TO OUR INFLUENCERS?
Sharing a moment with our Tribe
For six weeks, we partnered up with Roy Fang, CEO of ezWOOT, as their Digital Brand Design Consultancy. ezWOOT is a photo-hashtag engaging platform company based in Los Angeles, California.
The responsibilities of this project was to identify who they are as a company, who their audience is (look & feel, tone & voice), and give a brand positioning statement to help define a set of visuals for ezWOOT.
OUR GOAL FOR THE SESSION WAS DEFINE A TARGET AUDIENCE AND TO POSITION EZWOOT TO WHERE THE CUSTOMERS WERE.
Scope of Work:
Roy Fang, CEO of ezWOOT