A platform for creators to share their creativity with stickers.
Design entire flow from research to conception & design.
Jennifer Lau, No Boundaries Design, LLC
Linley Regalado, Freelance Designer
July 2017–September 2017
SHARING A MOMENT WITH OUR TRIBE.
The responsibilities of this project was to identify who they are as a company, who their audience is (look & feel, tone & voice), and give a brand positioning statement to help define a set of visuals for ezWOOT.
Though we were only responsible for the UX/UI designs, there were many lessons we learned behind-the-scenes that helped us further our designs to help future clients such as:
- The brand has to be defined. When introducing a new word or concept, people have to understand what that means in their eyes.
- Treat Your Primary and Secondary Audience as One of Your Own. I’ve learned that whether your audience is mentors or students, they deserve a great experience. I dedicate my time to understand who these people are to build an excellent product for MentorMe.art.
- Communication is Key. The complex project required a lot of understanding and team-work. Without the in-depth knowledge of Shannon’s or Shivram’s, there would be no MentorMe.Art.
HOW DO WE BRING AWARENESS TO OUR INFLUENCERS?
– Jennifer Lau, Principal Creative, No Boundaries Design LLC
understanding the problem
From the session, we were able to create an information architecture and wireframe a user path that would guide influencers to the end goal of the site.
Building awareness to delight their customers.
uncovering the goal
Roy, Linley, and I concluded we had to focus on bridging the gap between the users and how they were going to reach their audience based on their brand.
Understand who ezWoot’s primary and secondary users are.
Help influencers bring awareness to their brand.
establishing key audiences
wireframing the vision
Coming in to the strategy session, Roy had a lot of ideas that needed to be translated into words. Through this session, we helped him uncover some items that weren’t explored in his brand before that could be applied in the outlining his site.
creating the high-fidelity design
To see the vision through, we created high-fidelity mockups to visually represent the flow of the site. Right off the bat, ezWOOT encourages users to create their own brand assets to place in their content.