New Generation Public Media Website
Entire web design from wireframing to design
KCET Creative Team
December 2014–August 2015
Reinventing a new direction
Through my collaborative efforts, a responsive redesign of the entire website (Home, About, Video Pages, Donation Pages, etc.) was made for a better experience for the desktop, mobile, and tablet.
Through my collaborative efforts with the team, a responsive redesign of the entire website (Home, About, Video Pages, Donation Pages, etc.) was made for a better experience for the desktop, mobile, and tablet. Through this experience, I’ve grown as a designer while working with the team such as:
- Implemented a Design Process. Since the site is robust, we each had to figure out what pages to design first. A person suggested a numbering system where “1” was made the priority and “99” was low priority.
- Defining a Direction. The With KCET heading in a new direction, the creative team and I had to come up with a way to represent its brand moving forward.
- Defining a Design System. Once we’ve defined a brand identity, I was able to create style guidelines for how certain elements and assets are used.
understanding the problem
Due to a signed NDA, I’m only able to reveal the key insights of the problem.
Lack of messaging.
Lack of brand identity.
Lack of visual identity.
uncovering the goal
Build a responsive website that reflects KCET (and LinkTV)’s brand.
Make the site easy and efficient to use for the user.