A place for businesses to inquire about a customizable trip
UX research & development
Jennifer Lau, UX Designer
CC Cressey, Brand Identity Designer
April 2019–August 2019
Getting to cater towards an audience.
Aside from also wanting brand identity from CC, I led the UX research and development up until the UI of the designs. From the project, I learned:
- Research is important! No matter how big or small the project is, research of audience, their struggles, and probable solutions is necessary to define the flow of the site.
- Sticking to your process. With collaborations, I had to make sure that I stuck with my design process to deliver what was needed on my end.
- Knowing our roles. Since my background was also in user interface (UI), CC and I made sure that the two of us understood what our roles was to make this project possible.
HOW DO WE DESIGN A TRUSTWORTHY SITE TO BUSY BUSINESS OWNERS?
– Jennifer Lau, No Boundaries Design LLC
understanding the problem
During the meeting with Sonya, CC and I discovered what needed to happen and why for the Lensray Travel brand and website.
Deeper presence. Sonya has a presence with her audience already. She wants a site where its their 24/7.
Wants people to understand she sells to groups and not individuals. Her business caters to businesses.
Wants to be seen as hospitable and not corporate.
uncovering the goal
Understand what customers say when they say “simple”.
The site delivers concise information.
can’t look corporate.
Understanding the audiences struggles and solutions
Part of understanding the struggles and solutions Lensray Travel has is understanding what their audience is going through. CC and I concluded that the site had to answer the audience’s problem in a concise way.
Lack of planning a trip.
Trips always for corporate.
Lack of finding the best rates.
Lensray Travel has software to find the best rates for the best travel experience.
cReating scenarios & Storyboards
After understanding the struggles and solutions Lensray Travel’s audience are going through, I map out an ideal experience for a busy executive or business owner. This process allows CC and I to understand how this site will be designed and developed.
Senior director flow
wireframing the vision
Based on the scenarios and flow, CC and I worked towards three potential solutions that feature the following in the wireframes using Omnigraffle.