(Public safety language Training)
A platform for digital-arts mentors to teach and empower mentees
Design and develop entire website from research to conception, design and development
Alejandra Gomez, CEO & President
Tony Babb, CTO
Jennifer Lau, No Boundaries Design, LLC
Jonathan Lau, No Boundaries Design
October 2018–March 2019
An opportunity to bridge gaps.
After meeting with Alejandra and Tony, their initiative of wanting to bridge communities was fascinating for me. Since I was going to spearhead UX/UI for them, I had to listen to them to understand as I wasn’t familiar with their industry. These were several key points I’ve learned from the project:
- Listen to Learn. As a designer, I feel it’s necessary to learn and understand what they want and how I get to design a product where it aligns with the brand’s entirety
- Have an Open Mind. Up until the project, I had a basic knowledge of the public safety industry. It was important for me to rely heavily on their expertise to help better communicate their message and intent to their key audience.
- Being Professional. A big part of it was being on top of organizing my time and sending notes and designs for Alejandra and Tony to review. Because of the level of consistency, I learned how to be accountable.
HOW DO WE CONNECT PUBLIC SAFETY PERSONNEL WITH ITS COMMUNITY?
– Jennifer Lau, Principal Creative, No Boundaries Design LLC
understanding the problem
Having learnt of PSLT’s initiative, I decided it was important to do a deep dive of their renewed initiative and audience before doing any design work. Through their point of view, the main problems were: one of the problems they saw was the lack of language barrier between the public safety personnel and the Spanish speaker. Second would be efficiency on the job if the personnel did not know Spanish.
uncovering the goal
By understanding their problems, I better understand how the website will look and feel like.
establishing key audiences
While many of these public safety have are different while performing tasks, I need to understand how I merge the key audience’s pains and solutions to one where the site’s content is presented efficiently.
observant & Caring
Lack of community.
Lack of confidence in law enforcement.
Proactive & Friendly
Teaches the respectful way of communicating through Spanish.
Outgoing & Social
When there is a medical situation or car accidents involving Spanish speakers, firefighters are not able to communicate properly with them unless bi-lingual.
Lack of confidence in law enforcement.
The course will help them to the vast majority of common calls like pregnancies, overdose, injuries. It’ll provide comfort to both parties.
The course will allow firefighters to educate the public about fire safety. It’ll help build a safer community.
Creating Sitemap & storyboard
Instead, we ensured the site was empowering and visually pleasing to the eye, and straightforward by reducing the number of repeated links on the current site.
public safety personnel storyboard
Listed are one the many flows I did for PSLT
Creating the Visual Design
BRAND ATTRIBUTES: LOOK & FEEL
confident • empowered • satisfied •
accomplished • friendly
creating the high-fidelity design
Based on the PSLT’s brand guidelines, the information presented on the site is straightforward for busy public safety personnel. Utilizing the white space of the site makes it more efficient to read. I ensured the brand attributes represented being seen as a warm, confident, and empowering entity to its community.
“From the beginning, Jennifer Lau stood out above all the other responses to our request for a proposal. She was organized, disciplined and professional in her approach. Every call, had an agenda and she followed up with minutes of the call. She was responsive and understood our business needs. The website she designed was highly creative and projected the image we wanted for our business. We can’t say enough about her services to us. We were more than delighted and satisfied”
President/CEO of PSLT